I didn't get The Fridge figure as kid--I was so scarred by the Boba Fett experiences, waiting nearly 2 years to get a Fett whose rocket had been glued into the backpack launcher--that I swore I'd never send away for a toy again. And when I saw my friend George Hoffman's Fridge figure, with its stupid football-mace, I felt completely vindicated.
Go follow that link, by the way, the blogger has an impressive collection of stuff from Hasbro's campaign for the Fridge figure.
Update: Galley Reader, Maryland native, and Redskins superfan P.G. informs us:
The “Lacrosse is the little brother of war” line derives from the fact that Bagataway, what Indians called Lacrosse, literally means "Little brother of war."