That's the Holy Grail, isn't it? If you could easily put Hulu on your television set (and I don't count the current hack-arounds as easily), then you could basically check out of the cable grind. Today there's a rumor that Roku, the people who first put Netflix streaming onto your TV, might be trying to do the same with Hulu.
My first thought was, Hey, I'd drop Comcast like a bad habit.
But I'm not so sure, because cable has one totally killer app: sports.
I think it was Rupert Murdoch who said, on the occasion of his purchase of Manchester United, that sports broadcasting was the only content that couldn't be time-shifted or packaged as on-demand. For the most part, I think that's true. You can try to watch your French Open broadcast the day after on DVR, but for any mainstream sport, it doesn't seem practical. Who's going to watch an NFL game a day after?
But more to the point for cable, sports are the one area where there is no model for how their broadcast could be de-bundled from the cable package. And add to this, that sports benefit tremendously from high-definition. So if you love sports, it would be pretty hard to give up cable even if you were getting all of your scripted entertainment from a set-top interface with Hulu.
1 day ago