Wednesday, August 26, 2009

Motion Comics

Spider-Woman, Agent of S.W.O.R.D. is out on iTunes and while it's an interesting concept, I think it's structural problems are indicative of the superiority of print.

Agent of S.W.O.R.D. (I'm not typing that out again) is a motion-comic, one of Marvel's attempts to come to grips with the digital world. Marvel is built on a hard-copy product (though that core product is not their primary revenue source, it drives the big revenue streams) and their experimentation with this new format should be applauded, even if we judge it a failure.

The "motion comic" is essentially a cross between digital graphic novel and Sin City with small bits of movement infusing individual still images via the magic of computer manipulation. Spider-Woman is built using an honest-to-goodness comic book engine, the writer being Brian Michael Bendis (who's a stud). But the format doesn't work nearly as well as if the entire production had simply been on the printed page:

* Having voiceovers is terribly distracting because there is no animation. This works fine in narration, but is terribly distracting during actual dialogue. You hear a character's voice, but their lips aren't moving. Even if this is done with a high level of technical and artistic sophistication, it looks amateur and off-putting.

* Where conversations would be conducted with a single long panel and then alternating dialogue balloons on the page, here they flip back and forth between still panels. Makes it feel like those re-cycled He-Man animations.

* Like a lot of pulp and noir writing, comic-book writing is meant to be read, not heard. Prose that merely stays out of the way in a comic book sounds kind of ridiculous to the ear when someone says it out loud.

* Despite all that, it's awfully pretty. Very nicely rendered stuff. And Bendis, per the norm, creating an interesting story.

By all means, spend the 99 cents to catch the first episode of Spider-Woman. But at the end of the day, I suspect it will convince you that the fears of floppy comics going away are unfounded.

1 comment:

岳飛 said...

小吃餐車加盟連鎖「一條龍的創業模式」複製成功開店

經驗
更新日期:2009/08/25 17:19

(中央社訊息服務20090825 16:19:17)大環境不景氣,工作難找,有不少人就想乾脆自己創業當老闆。為

強化國內創業能量,五路財神開店總部於8月20

日-9月20日舉辦「2009夢幻小餐車創業成果

展」歡迎蒞臨參觀。針對國內一窩蜂創業加盟潮,餐車

達人陳滌五總監提醒創業者,加盟不失為一條創業捷徑

,但若選擇加盟,品牌知名度、產品獨特性及是否擁有

差異化優勢就顯得格外重要。
近年來以成本低的小吃餐車最受創業者青睞。沒經驗的失業族 大部份都選擇餐車擺攤,最多人都想在創

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小餐車,營運上的重要撇步是關鍵;在企業經營戰略中,唯有領先核心競爭,保持差異化優勢才是生存之

道。
陳總分享成功關鍵,「五路財神餐車與其他路邊攤最大的差異化,在於餐車外觀亮眼與眾不同的加分效果

,及秉持結合好的小吃產品用品牌方式來經營的理念」。總部成立初期因觀察到傳統路邊攤想要爭得一席

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品,用創新工法為策略,顛覆傳統路邊攤的概念,長期下來在台灣建立起最多元品牌的餐車王國。
很多創業者最憂心沒經驗,業界首創從餐車打造、生財器具、原物料配方、技術教學、促銷廣告、開幕指

導,「一條龍的創業輔導」模式,使得五路財神餐車品牌特色更為彰顯。陳總說,不景氣下小吃餐車經營是加倍艱辛,建議創業者不但要瞭解

小吃經營的核心價值,凸顯產品獨特性及差異化之外還要定期和你商圈的客人互動,「好餐車、好商品、

好客人」,三個好,如此才有可能成為「不敗的小吃攤」。
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