Last night's Super Bowl commercials were a mixed bag. The trick is not taking any notes on them and trying to remember any good ones and, even more of a challenge, recalling what products were actually being advertised. I found, for instance, the office-survivor ads to be funny. But was it for Monster.com or some other web-based job firm? Some promos were very short but easily memorable, such as Letterman and Oprah. Kevin Federline was able to self-deprecate for (I think) Nationwide Insurance. Gamers, I am sure, loved the Coke-Grand Theft Auto commercial, turning a criminal into a good Samaritan. And then there is the phrase "Connectile Dysfunction" for, I think, Nextel Sprint. But as one of my colleagues asked, What happens if you've been connected for more than four hours?