Friday, June 13, 2008

On Character Reboots

The NYT had a piece yesterday on character revamps. Funny and depressing. But Valerie D. has a great post recounting an attempted revamp that was shot down by Disney:

I remember working on Disney licensed comics in the mid 1990s. A writer submitted a springboard about a story in which Dopey temporarily becomes smart. And the story was rejected by the Disney rep because, in her words, "Dopey is sacred here." You can't f**k with Dopey. The Dopey concept is pure.


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