“We’re pretty pleased with UMD,” Sony UK MD Ray Maguire told MCV. “UMD has a fantastic attachment ratio. Where we’ve struggled a little is getting a decent proposition for full-length movies.
“UMD is not the problem--it’s getting the right content that’s the challenge. When we put shorts on UMD they sell really well, and that’s related to PSP usage. It’s about getting the offer right, and we will do that.”
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