Friday, October 27, 2006

Superman Soars!

Alert Gally Readers will recall that WB prexy Alan Horn said last summer that unless Superman Returns topped $200M domestically, there would be no sequel. We now have proof that where there's a will, there's a way:

Last weekend, on its 117th day of release, Superman Returns cracked the $200M mark.

Today, after 121 days in theaters, Superman Returns is sporting a titanic $200,028,903 in domestic box office.

Just how much corporate will did it take to accomplish this feat? For the last few weeks, Superman Returns has been playing in about 300 theaters and averaging--get this:

Between $16 and $277 per theater!

You don't see corporate commitment like that every day.

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