Sex in Advertising

Not to be a ninny (although using the word "ninny" automatically makes me one), but I'm a little struck by two recent examples of sex in advertising.

The first, from a series of Las Vegas billboards advertising the Asian-themed club/bar/restaurant Tao, was the slogan "A happy ending every time."

The second, from a Prince sponsorship tagline on the Tennis Channel is "Show us your O-face." In their defense, their "O" design that eliminates grommets is a big deal in racket technology right now.

But still. I'm all for sex in advertising so long as it's a slinky Nick Lachey smirking, shirtless, at the camera.

But those sorts of slogans strike me as a bit over the line.