Nooyi likened the globe to the human hand with Asia as the thumb, Africa as the pinky finger, etc. The United States was represented by the middle finger. Sayeth Nooyi:
However, if used inappropriately--just like the U.S. itself--the middle finger can convey a negative message and get us in trouble. You know what I’m talking about. In fact, I suspect you’re hoping that I’ll demonstrate what I mean. And trust me, I’m not looking for volunteers to model.
Discretion being the better part of valor ... I think I’ll pass.
What is most crucial to my analogy of the five fingers as the five major continents, is that each of us in the U.S. – the long middle finger – must be careful that when we extend our arm in either a business or political sense, we take pains to assure we are giving a hand ... not the finger. Sometimes this is very difficult. Because the U.S. – the middle finger – sticks out so much, we can send the wrong message unintentionally.
Unfortunately, I think this is how the rest of the world looks at the U.S. right now. Not as part of the hand – giving strength and purpose to the rest of the fingers – but, instead, scratching our nose and sending a far different signal.
Makes me proud to be a Coke drinker.