AICN has a visit with Bay, including the movie's tagline: "Their War. Our World." Really, how dumb can studio executives be? The property already has a dynamite tagline with built-in recognition. Perhaps you've heard it? More than meets the eye?
I know you're not going to read the entire AICN post, so let me give you the good stuff, the description of Bay's meeting room:
The meeting room had a long table in the middle of the room, a flat panel widescreen TV on the far wall, giant horizontal posters for BAD BOYS 2 and PEARL HARBOR on the adjacent wall, Leatherface's mask in a displace case underneath, a TRANSFORMERS toy above it (it was a shiny black toy with a customized Michael Bay head on it, a gift from Hasbro, Bay told me), People's Choice award surf boards (for 2004 and 2005) resting in 2 of the 4 corners of the room and the bomb from PEARL HARBOR in another corner.
Displaying his People's Choice awards and a Transformer with a Michael Bay head on it. Admit it, even if you were writing that scene, you wouldn't have come up with that.