CVG reports that Teiyu Goto, one the main creative minds behind the design of the PlayStation 3, has admitted that SCE’s chairman and chief executive Ken Kuturagi was the driving force behind Sony’s use of the Spider-Man movie font for the PS3 logo.
In an interview with Official PlayStation Magazine, Goto stated: “If you really look at the PS3 contour carefully, it is rounded when viewing the console in profile. Rather than creating a typography with all the risks that entails, it was wiser to use the one from Spider-Man, for which Sony has the rights.
“It was also the wish of then-president Kutaragi, who insisted that I use this typography. In fact, the logo was one of the first elements he decided on and the logo may have been the motivating force behind the shape of PS3.
That'll be a great footnote for whatever MBA student does the first study of the PS3.