Friday, May 09, 2008

Radio City

Two ads heard on the local sportstalk station this morning, both of which left me scratching my head.

(1) An ad for the Jeep Liberty, where the narrator says, "You're the all-new owner of an all-Jeep Liberty."

"All-Jeep"? What in God's name is that supposed to mean? I have no idea, but any way you want to take it, the Liberty is the least "All-Jeep" Jeep model ever. It's more a half-Jeep, half-Daimler mutt. But maybe that's just the disgruntled ramblings of a Cherokee owner.

(2) An ad for the Baltimore branch of Scores proclaimed the strip joint "your bachelor and office party headquarters." Umm, in what office would it be perfectly acceptable to take the gang to Scores when someone has a case of the Mondays?


Anonymous said...

It's also so very much not a Jeep anymore because it's built on the same platform as the Dodge Nitro.

Brian Coleman said...
This comment has been removed by the author.
Brian Coleman said...

With respect to (2), a lot of couples are going to strip clubs today and I believe a lot more women than ever. I'd guess that Scores is trying to create the idea that taking the group from work there is a fun but reasonable thing to do, no more decadent than going to Vegas, and ultimately stigma-free (which it essentially becoming). Ultimately, it seems far more socially acceptable (near universally in my age group), for mixed-gender group to go to a strip club together for fun. Contrast this ad with one appealing to only men carrying heavy erotic overtones. That would clearly be less acceptable and come across as appealing to sweaty perverts.