Willis Group Holding, a London-based insurance firm, has purchased the naming rights of Sears Tower, rechristening it Willis Tower. Not that anyone will call it that.
Sears Tower will always be Sears Tower, even if you haven't been to a Sears since 1983. Just like the PNC Bank Arts Center will forever be the Garden State Arts Center, where I once saw Hall & Oates. Did I just admit that? (Next stop, Brigantine Castle!)
13 hours ago