omer realizes that his conclusions run counter to conventional football wisdom. But he argues that the conclusions make sense if one thinks about them.
An example he gives in the paper concerns a team facing fourth and goal on the 2-yard line. The usual strategy is to attempt a field goal, which will almost certainly produce three points. In this situation, however, going for a touchdown has about a three-sevenths chance of success, and so, on average, produces about the same payoff in terms of immediate points. But because trying for a touchdown and failing leaves the opponent with the ball in terrible field position, thinking about what will happen next tips the balance in favor of the aggressive strategy.
34 minutes ago