Monday, May 01, 2006

United 93 Wrap-Up

After much speculating, we now have the results--and they aren't good for New Line and United 93. Forget that the movie finished the weekend with only $11.6M; forget that it debuted in third place against very weak competition with no genre overlap. Here's the most damning stat:
United 93 per theater avg. $6,465
Stick It per theater avg. $5,522

Stick It, you'll recall is the gymnastics version of Bring It On, only without Kirsten Dunst or the advertising support.

After trying all last week to find a model for United 93, Brandon Gray now notes that it did perform very much like a recent release: Syriana.

This isn't a disaster for New Line--United 93 will probably wind up with a solid gross, particularly considered next to its $15M budget. But it does suggest that audiences, for the most part, had little desire to revisit this story. We'll see in August with Oliver Stone's World Trade Center whether or not that attitude extends to all things 9/11.

4 comments:

Anonymous said...

So your earlier razor-sharp analysis was really just pulling it out of your ass? Face it, you were just guessing. Kinda like your King Kong analysis from many months ago.

Anonymous said...

JV,
I keep hearing it came in third but every dollar amountI see shows it as second to RV by about 4.8M on fewer than half the screens. This wasn't a great weekend box-office-wise for anyone. Plus it had the highest per screen average. I think this bodes well. Keep the faith JV.
Dean
Mpls, MN

Reel Fanatic said...

I sure wish it could have beaten out that crapfest known as RV for the top spot, but a strong second-place finish and per-screen average will hopefully convince those hollywood hacks we can stomach important, hard-hitting movies at any time of the year

Anonymous said...

arrscott: I agree. I should see it but I probably won't. In addition, this won't help my fear of flying.