Nintendo will make money from every unit of Wii hardware and software sold, according to Nintendo of America president Reggie Fils-Aime.
"We will make a profit on the entire Wii proposition out of the box--hardware and software," Fils-Aime told Reuters.
"That really is a very different philosophy versus our competitors. We are a company that competes only in the interactive entertainment space, so we have to make a profit on everything we do."
It's fascinating, really.
On a side note, it seems that there is an argument for bundling a game with the Wii console, even at the expense of the price point.