Calling David Brooks!

Very good, very interesting Slate piece about the self-storage industry. Here's a business without pretensions:
The first self-storage facilities originated in Texas in the late 1960s. As one industry participant put it, "They just decided to build a bunch of garages in one day. They were able to rent them out. They built more. They rented them. Someone else caught on and did the same."
But there are all sorts of sociological waypoints going on here. I could do with a whole book about it by Brooks. Or failing that, a book by the piece's author, Tom Vanderbilt.